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Lifestation

LifeStation ad "This watch can save your life": smiling senior man with the smartwatch and a 4-star Trustpilot rating
Key Results
Qualified leads70,000+

After 45+ years in business, LifeStation wanted to open up more digital channels to acquire qualified leads for their medical-alert business.

The question was whether they could find their target audience of seniors in the US through Meta ads.

I started out testing different targeting as well as ad concepts and creative angles.

After one month we had the foundation from which we built Meta into a core channel, delivering over 70,000 leads in their target audience up until now.